Blog

Shape Image One

Digital Marketing and Online Brand Visibility Course

The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

GIS and Remote Sensing.

Indepth Research Institute (IRES) is your premier destination for comprehensive GIS (Geographic Information Systems) and remote sensing training programs. We offer a diverse array of training paths, covering essential topics related to GIS Application, Computer Aided Design, Location Analysis, Web GIS, GIS Development, Remote Sensing Seminars, QGIS Seminars, and Esri ArcGIS Certification Seminars, available not only in Kenya, Uganda, Tanzania, and Rwanda but also in various other African countries.

Programme and Project Management

At In-depth Research Institute (IRES), we offer comprehensive program and project management courses designed to equip learners with the knowledge and skills necessary to excel in disciplines related to planning, organizing, and overseeing the successful execution of initiatives to achieve specific goals. Our courses provide a structured framework for effective program and project management, ensuring successful outcomes and the efficient utilization of resources.

Product Design

There is nothing more powerful than an idea that is ready to go. This course is designed to help you materialize your game-changing idea and transform it into a product that you can build a business around. Product design blends theory and practice to teach you product validation, UI/UX practices, Google’s Design Sprint, and the process for setting and tracking actionable metrics. By the end of the course, you will know how to perform a Google Design Sprint (developed at Google Ventures and exclusively taught in this course) to design, prototype, and test your ideas. You will also learn to design low fidelity mockups for your product and capture appropriate metrics.

Product Strategy

Software product development can be chaotic and a strong strategy is often what keeps successful companies on track when others fail. In this course, you’ll learn the ins and outs of developing a rock-solid product strategy directly from a product manager. You’ll learn everything from how to build roadmaps and write PRDs, to how to create a business case for a new product opportunity, to how to present a compelling product pitch to gain internal stakeholder buy-in. You’ll also create and present a product pitch deck of your own to put your new skills to the test.

Master in Digital Strategy and Planning

Master the necessary skills required to build a robust and long-term Digital marketing strategy for a smooth Digital Transformation.
This course is suitable for professionals who are at managerial position or business owners, who have a responsibility of building a long term Digital strategy for their respective organizations. You need to be familiar with the basic knowledge of how an organization functions and also basic marketing and strategic principles.

Master in Web analytics

Master in Web analytics course is specially designed for professionals having a key responsibilities of data analysis and want to dive deep into this specific discipline. You should be familiar with the concepts of Web analytics and how it works. You will be armed with practical skills in measurement, analysis, interpretation and optimization. Understand what data is available and where it comes from, how to select relevant KPIs, design data capture to meet measurement requirements. Web analytics program covers full journey from planning, data collection, and analyzing, optimizing and predicting behavior.

Master in Digital and Social Selling Training Course

Master in Digital and Social Sales is designed for sales professionals, business development manager who has a responsibility of acquiring prospects, generating leads, nurturing leads and drive revenue. Social and Digital selling techniques are the most prominent selling tools in today’s Digital world. You will learn the importance of personalized content, integrating digital into the sales strategy, enhance your sales process to influence buyer decision, learn social tools to increase your online sales, build a robust and digitally equipped sales cycle keeping customer in mind. Use CRM tool to boost loyalty and retention.