Master in Digital Strategy and Planning

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Master in Digital Strategy and Planning

Master the necessary skills required to build a robust and long-term Digital marketing strategy for a smooth Digital Transformation.
This course is suitable for professionals who are at managerial position or business owners, who have a responsibility of building a long term Digital strategy for their respective organizations. You need to be familiar with the basic knowledge of how an organization functions and also basic marketing and strategic principles.

Features

  • You will learn on how to execute and implement the digital strategy and plan.
  • Successfully run the different digital campaigns for your business and generate traffic from it.
  • Conversion rate will be high according to the the planning, strategy and tactics.
  • Work as a lead manager in any organization.

Target audiences

  • Experts
  • Entrepreneur
  • Working Professional
  • Students
  • Career changer
Module 1: Introduction

This Module Will Introduce You To The Importance Of Digital Strategy For Any Organization, The Problems And Complexities Of Planning And Managing Digital Strategy.

Module 2: Digital Channels

This Module Will Introduce You To Various Digital Channels And The Role It Plays In Strategy And Planning. Learn How To Choose The Right Marketing Channel Suitable For Your Business.

Module 3: Budget and Resourcing

Learn The Crucial Aspects Of Planning And Maintaining A Budget Around The Allocated Resources.

Module 4: Digital Leadership

Digital Leadership Will Introduce You To The Qualities And Skills Necessary To Carry A Smooth Digital Transformation And Empower You To Lead A Management In The Digital Activities.

Module 5: Engagement with your customers

Create Persona Specific Content, Establishing Thought Leadership, Setting Up Your Content Calendar, Creating A Multi-Channel Campaign, And Essential Content Management Tool.

Module 6: Strategy and planning framework

This Module Will Introduce You To The Framework Required To Plan And Build A Digital Strategy And How To Bring All The Business Assets Together.

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  •  January 22, 2024 - November 27, 2024
     8:00 am - 5:00 pm

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