Master in Web analytics

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Master in Web analytics

Master in Web analytics course is specially designed for professionals having a key responsibilities of data analysis and want to dive deep into this specific discipline. You should be familiar with the concepts of Web analytics and how it works. You will be armed with practical skills in measurement, analysis, interpretation and optimization. Understand what data is available and where it comes from, how to select relevant KPIs, design data capture to meet measurement requirements. Web analytics program covers full journey from planning, data collection, and analyzing, optimizing and predicting behavior.


  • Concepts of Web analytics and how it works.


  • You will be certified in web analytics.
  • Expert in tracking the customer funnel and analyzing it properly.
  • You will become expert in understanding the dimensions and metrics in web analytics.
  • Become expert in tracking the campaign and understanding behavior of your customers.

Target audiences

  • Professionals
  • Marketers
  • Sales Managers
  • Experts
Module 1: Measure

Understand What Is Data Available And Where It Comes From, Study Business Objectives And Select Relevant KPIs, Design Data Capture To Meet Design Requirements.

Module 2: Interpret

Learn How To Select Tools To Use For A Particular Analysis Task, Establish When Data Is Valid, And Practice Structured Approaches To Identify Good And Bad Performances. Evaluate Multichannel Performances Across Campaigns And Channels.

Module 3: Optimize and Predict

Plan A Test And Learn Programme To Improve Performance, Forecast Future Performance Using Historical Trends, Identify Patterns To Predict Future Behaviors, Formulate And Present Data Driven Recommendations.

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  •  January 8, 2024 - January 12, 2024
     8:00 am - 5:00 pm

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