Product Strategy

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Product Strategy

Software product development can be chaotic and a strong strategy is often what keeps successful companies on track when others fail. In this course, you’ll learn the ins and outs of developing a rock-solid product strategy directly from a product manager. You’ll learn everything from how to build roadmaps and write PRDs, to how to create a business case for a new product opportunity, to how to present a compelling product pitch to gain internal stakeholder buy-in. You’ll also create and present a product pitch deck of your own to put your new skills to the test.

Module 1: Intro to Product Management

Understand What Product Management Involves, Describe Why Product Management Is Important, And Understand The History And Evolution Of Product Management.

Module 2: The Role of a Product Manager

Understand The Purpose Of The Product Manager Role In An Organization And Identify Key Cross-Functional Partners And Customize Communications Based On Understanding Of Their Key Priorities. Describe Various Customer Discovery Techniques For Gathering Requirements And Learn How To Complete Each Component Of A Product Requirements Document (PRD), Including Documenting Requirements.

Module 3: Problem Identification
Module 4: Vision & Strategy

Define And Craft A Compelling Vision For A New Product And Identify Strategic Areas To Invest In Based On Organizational Goals And Competitive Analysis. Build A Business Model Canvas For A Product Opportunity, Understand The Importance Of Defining A Minimum Viable Product (MVP), And Define Key Performance Indicators (KPIs) That Align Product Strategy To Organizational Goals.

Module 5: Communication Skills

Understand The Importance And Various Methods To Practice Active Listening And Learn How To Craft And Deliver Compelling Stories. Apply Persuasion And Negotiation When Communicating To Business Stakeholders And Learn How To Structure And Deliver Strong Presentations.

Module 6: Project: Pitch a Product Vision

In This Project, You Will Choose To Act As A Product Manager For One Of Four Top Technology Companies And Develop A Compelling Pitch For The Development Of A New Product. You’ll Be Provided A Business Scenario Relevant To Each Of The Four Companies And Based On The Provided Business Scenario Of The Company You Choose, You Will Perform Primary And Secondary Market Research To Identify Target Users And Size The Market Opportunity For A New Product.

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  •  January 29, 2024 - February 2, 2024
     8:00 am - 5:00 pm

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